A former U.S. Marine, Eric’s entry into fitness was rooted in the discipline and resilience developed through military service. His athletic range is equally impressive—he has competed in marathons and triathlons, and holds advanced certifications including StrongFirst SFG II, RKC II, SFL, and USAW, reflecting deep expertise in both strength and endurance modalities
BEHIND THE COACH
MEET EL CAPITÁN
Eric Salvador, known as El Capitán, is a seasoned fitness professional with a multifaceted background spanning military service, competitive athletics, and elite coaching.
As Head Coach at Fhitting Room, he has been instrumental in shaping the studio’s signature FHIX and JustStrength class formats. Just Strength was the first kettlebell skill focused class in NYC. Eric personally trained every instructor since its inception.
Beyond his individual accomplishments, Eric was a dedicated leader and mentor. As a Team Leader at KBCU, he supported and educated coaches with a focus on technique, leadership, and excellence. His work has helped shape not just classes, but the coaches behind them.
Eric’s approach is holistic—he emphasizes not only physical performance, but also mental clarity and confidence. Beyond group leadership, he works 1:1 with both coaches and clients to develop skills, build trust, and move toward clear goals. His coaching is grounded, real-world, and results-driven.
Whether leading a class, mentoring a coach, or competing in an endurance event, Eric Salvador exemplifies discipline, dedication, and continuous growth.
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MY MISSION
is to shape coaches into the kind of leaders who don’t just show up — they lead from the front, train with purpose, and build with integrity. We forge resilience through challenge, serve before we scale, and mentor the next generation — all while staying hungry, staying humble, and doing the work every damn day.
VALUES
Lead from the Front
We don’t ask others to do what we won’t do ourselves. We model integrity, ownership, and high standards — as coaches, leaders, and humans.
Train with Purpose
Every rep, every word, every action should move someone forward. Whether it’s training, communication, or strategy — everything we do is intentional.
Build with Integrity
No shortcuts. No gimmicks. No fake followers. We earn trust through real results, consistent effort, and honest leadership.
Forge
Resilience
Hard times create strong coaches. We prepare mentally and practically for challenge — building a business and a mindset that can weather anything.
Serve Before
You Scale
The client comes first. The legacy follows. Transformation over transactions. We grow by delivering deep, lasting value.
Mentor
the Next
Leave the industry better than you found it. We don’t gatekeep. We guide, give back, and raise the next generation of leaders.
Stay Hungry, Stay Humble
The more we grow, the more we realize how much more there is to learn. We stay teachable. Always improving. Always evolving.
MENTORSHIPS
Small group and 1:1 mentorship designed for coaches who want to lead with clarity and confidence. You’ll get hands-on guidance in programming, class structure, and building strong client relationships.
BLOG
Tips for coaching, leading teams, and keeping classes full — plus the resources and mindset that fuel every session.